Work / Consumer Electronics & Appliances / 4K Laser TV

4K Laser TV

Laser TV, minimalist design, blending metal and leather textures, showcasing premium technology and quality aesthetics.

Project Overview

Industry

Consumer Electronics & Appliances

Project Type

Smart Home and Appliances

Client

海信

Project Story

4K Laser TV

The industrial design of the Hisense 4K Laser TV follows the PI characteristics of Hisense Laser TV, expressing timeless minimalism and refined geometric quality under the theme “Above the image: the beauty of technology.”

The form blends metal and leather textures to show premium technology and quality.

In IDING DESIGN’s approach, a TV is the visual center of the living room and must keep its aesthetic when switched off: the concealed bezel and the reduced stand answer how a black rectangle that emits no light blends into the home.

The 4K laser TV unit on a wooden cabinet, in dark grey with an angled glass top panel

Close-up of a corner of the 4K laser TV: dark fabric panel, a bevelled metal edge and a round emblem

The 4K laser TV unit on a white shelf, with a dark fabric front panel and a round emblem

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