Consumer Electronics and Appliance Design in Chengdu: Technology and Warmth, Said at Once
Consumer electronics and appliances have to work on the shelf, in the living room and on the desk at the same time: technological, yet inviting and instantly understandable. IDING DESIGN balances technology and approachability between professional equipment and the home setting, helping brands build a unified, easy-to-understand and distinctive product language. This page also carries our former appearance and styling design service.
Service content
Service 01
Form and styling design
Starting from a mood board, we set form, proportion and detail to build a product family identity (PI) that can be carried forward.
Service 02
CMF design
Combinations of metal, plastic, leather, fabric and other materials with surface finishes, plus color schemes.
Service 03
Interaction and operating details
Buttons, knobs, touch areas, indicator lights and port layout, designed for blind operation and ease of use.
Service 04
Structural fit and production feasibility
Form and structure advance together so the styling does not drift out of shape in production.
Service 05
Prototyping and production follow-through
From prototype validation to factory handover.
Applicable products
TV and display products, imaging equipment (cameras, viewfinders), portable speakers, appliances such as air purifiers, lamps, smart remote controls and smart home controllers, tabletop electronics such as power sockets, and new-category consumer electronics such as MR glasses.
Design process
Insight (user scenes and competitor teardown, then defining the core problem), then Create (structural paths and design language explored together, then the direction is locked), then Realize (key-part modeling and validation, full 3D model, renderings and CMF notes, archived delivery and production follow-through). Every step has a review checkpoint, and we do not move on until the direction is aligned.
Deliverables
Concept proposals, renderings, 3D appearance models, CMF and material/process specifications, structural fit files, prototypes and a delivery archive index.
Why choose IDING DESIGN for consumer electronics and appliance design
We have served leading brands: the Rotating TV, developed jointly with the Hisense Industrial Design Center, won the 2021 Red Dot: Best of the Best; we also completed the Hisense 4K Laser TV, the Party Rocker HP100 party speaker and the 6DOF MR glasses.
Professional equipment experience: the Z CAM EVF electronic viewfinder won a Red Dot Design Award, and the E2 cinema camera won a Red Dot Award and a China Red Star Design Award.
Form goes beyond renderings: mechanical design and CMF are advanced by the same team, which speaks the factory's language.
Founded in 2007 and focused on industrial product design for 19 years, we are a Sichuan provincial industrial design center and one of the top ten industrial design companies in Sichuan-Chongqing.
Related work

Consumer Electronics & Appliances
Rotating TV
Developed jointly with the Hisense Industrial Design Center; 2021 Red Dot: Best of the Best winner

Consumer Electronics & Appliances
P401 Air Purifier
Leaf-vein air outlet grille; a screw-free structure makes filter replacement easy

Consumer Electronics & Appliances
Party Rocker HP100 Portable Party Speaker
Hisense portable party speaker with integrated sound and lighting

Consumer Electronics & Appliances
Z CAM EVF Electronic Viewfinder
Lightweight aluminum alloy body and embossed buttons for blind operation; Red Dot Design Award winner
Frequently asked questions
Is form design alone possible?
Yes. We quote by project scope, and form, mechanical design, prototyping and production follow-through can be combined as needed; if you later need structural and production support, the same team can continue.
How much does consumer electronics design cost?
We charge per project. After understanding your product and the scope of work (form, mechanical design, production follow-through, etc.), we give an overall project quote.
How long does a home appliance or electronics appearance project take?
A typical project takes 1 to 2 months, depending on product complexity and the stages involved.
Can overseas brands or companies in other cities work with you?
Yes. We regularly work with clients in other cities and overseas through remote communication and staged reviews, and we sign a non-disclosure agreement (NDA) before a project starts.
Related services
Contact IDING DESIGN
- Phone: 028-84471716
- Email: iding@iding.net
- Address: D103, Fanmate Creative Area, 666 Donghong Road, Longquanyi District, Chengdu, China