Work / Branded Environments / Bangbang Chicken Legend

Bangbang Chicken Legend

Bangbang Chicken Legend: A blend of fashion and tradition, deep cultural heritage, and a taste of intangible cultural heritage cuisine.

Project Overview

Industry

Branded Environments

Project Type

Brand and Spatial Design

Project Story

Bangbang Chicken Legend

Bangbang Chicken Legend blends fashion and tradition with intangible heritage cuisine. IDING DESIGN crafted its Kuanzhai Alley flagship store with a fresh minimalist feel, as appetizing as red oil over chicken.

The chopping station is one stone scroll, symbolizing craft passed from ancient times. The bangbang tool silhouette encloses seasonings, highlighting brand identity.

A Chengdu hand-painting master spent 7 days creating a Chicken-Making Painting. Its 3D imagery shows ancient selling and dining scenes, creating dynamic interplay with customers.

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