Work / Branded Environments / Bangbang Chicken Legend

Bangbang Chicken Legend

Bangbang Chicken Legend: A blend of fashion and tradition, deep cultural heritage, and a taste of intangible cultural heritage cuisine.

Project Overview

Industry

Branded Environments

Project Type

Brand and Spatial Design

Project Story

Bangbang Chicken Legend

Bangbang Chicken Legend blends fashion and tradition with intangible heritage cuisine. IDING DESIGN crafted its Kuanzhai Alley flagship store with a fresh minimalist feel, as appetizing as red oil over chicken.

The chopping station is one stone scroll, symbolizing craft passed from ancient times. The bangbang tool silhouette encloses seasonings, highlighting brand identity.

A Chengdu hand-painting master spent 7 days creating a Chicken-Making Painting. Its 3D imagery shows ancient selling and dining scenes, creating dynamic interplay with customers.

Render of the Bangbang Chicken Legend storefront: a facade of grey brick and wood with the shop name on the signboard and several service bays

Street view of the Bangbang Chicken Legend shop: a dark brick gatehouse, wooden signboards and glass display windows

Render of the dining area with long wooden tables, high stools and a retro hand-painted mural on the wall

The shop’s counter area with shelves of products, an overhead screen and a central display lightbox

The dining area as built: a long wooden table with chairs, a mural of chefs at work and a shelf of red seasoning jars

Render of the retail area with rows of packaged food shelves, a service counter and the shop name on the wall

Orange wooden menu boards hanging above the kitchen counter, each showing a dish name and price

Three-dimensional cutaway plan of the shop showing the layout of the counter, seating and kitchen

Line-drawing floor plan of the shop with dimensions and the positions of its functional areas

Next Project / Open

Work / Healthcare / Postpartum Rehabilitation Ultrasound Device

Postpartum Rehabilitation Ultrasound Device

Ultrasound postpartum device with two treatment guns (uterine involution, lactation promotion) and a skin-like head; China Red Star Award winner.